The Top 3 Proven Digital Marketing Tools Entrepreneurs Should Be Using

Which Digital Marketing Tools Work In 2014?

Did you know that digital marketing tools are quite relevant in today's businesses? With social media platforms becoming the most popular entities on the internet, business owners are ingeniously using them to communicate with their customers on a personal basis.  Most importantly, digital marketing allows business professionals to assess which marketing strategies are beneficial and which ones need to be revamped. If utilized correctly, digital marketing tools can be the highest rated technique that makes the greatest impact for a business.

Well, let's not waste anymore time...

Below are the 3 marketing tools that every business professional should implement in their business today.

1) Valuable Content Is An Must Have Digital Marketing Tool

We have all heard the term "content is key" right? Truth be told, valuable content reigns supreme in the any business's repertoire of digital marketing tools.

When it comes to content it's imperative that the information provided is original, comprehensive, intriguing, and causes your target market to feel compelled to engage with your business.

Quality content effectively gains the trust and respect from your target market; which in turns increase a business's brand name and awareness.

2) Say Yes To Social Media Marketing

Business owners that really want to connect with their customers are already using social media platforms such as Twitter, Facebook, LinkedIn, Pinterest, and Instagram. 

Social media platforms help businesses build a one on one relationship with their customers.

In the past, there was a distinct split between bigtime corporations and their customers.

Due to the influential nature of social media, that is no longer the case.

Today, businesses are more inclined to listen and design marketing strategies tailored towards their customers needs and wants versus their own.

Bottom line, if a business truly want to connect with their customers then social media is the way to go.

3) Re-Targeting Information To Your Customers

A new digital marketing trend you will notice online is re-targeting (re-marketing). This technique occurs when businesses show targeted ads to customers based on websites they have visited while surfing the internet.

Believe it or not re-targeting is a powerful tool that enables businesses to sell specific products or services that are tailored to their customers interest.

This enables your business products or services to always be in the view of those that are looking for what your business offers.  The visual below was created by Total Market Exposure which illustrates the basis of how re-targeting works.

Re-Targeting Method

Digital Marketing Creates A New Business Outlook

Implementing any of the above 3 digital marketing tools is a huge step in the right direction for any business seeking to reach their customers on a massive scale. Most importantly, let's not forget that these strategies help bridge the gap between a business's brand and the desire to meet the expectations of their customers.

Digital marketing doesn't have to complicated or overly expensive.

In many cases these tools are free and can become a functioning part of any business in a matter of minutes.

Trust me, as long as a business owner does analytic research that identifies which marketing methods work best for their brand they will have no trouble creating a new outlook for their business in the eyes of their customers.

Remember...

When it comes to marketing things are only as complicated as you make them!

Enjoy Your Journey!

Kimberly Collins, The Educated Natural